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CNET's Don Reisinger has a great article up about what may have been Steve's Master Plan: letting an iPhone unlock happen. Basically, Reisinger maintains two things: that Apple is a hardware company, and that AT&T was just a means to an end for them. If hackers are able to unlock the iPhone, Apple will lose a little bit (because they do get a small cut of service plans), but they'll still sell iPhones, and AT&T will lose everything. Jobs "did his part"-- he closed off the iPhone and declared an exclusivity deal. But now that we're on the verge of completely unlocked iPhones, Apple has no real incentive to cut it out. And that's exactly how it's played out-- Apple's recent iPhone update did pretty much nothing to close off the system, and as Reisinger says, it wasn't Apple knocking on the doors of those who are about to unlock the iPhone-- it was AT&T. The iPhone's unlocking will bring a rush of sales for Apple-- and a rush of sobbing from AT&T headquarters.
CAR magazine reported that Apple has already been working with Jaguar on control interfaces. According to Ian Callum, Jaguar's design director, the interior of the new Jaguar XF has design cues that are a direct result of work with Apple. Apparently, the start button pulses and buttons are in general kept to a minimum. It increasingly sounds like Apple is almost becoming an industrial design consultant. Though it would be interesting to know if Steve Jobs and Jonathan Ive are involved in any of this stuff, because it is their direction that gives actual Apple products so much of their characteristic elan.
Toyota has released an Apple iPod Integration Kit that works in all current Toyota and Lexus models. The kit, which is installed in the vehicle's glove box, connects Apple's iPod directly to the car's audio system and can also recharge the iPod's battery. Once connected, all of the iPod's functions can be controlled through the audio head unit or steering wheel mounted controls. The kit also uses the head unit's display for the iPod's text-readouts–such as track title, elapsed time, etc.
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Host: Daniel Brusilovsky
Run Time: 17.28 minutes
1 Comments:
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Daniel Brusilovsky
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More more information about the schedule, follow the link.
http://dbrusilovsky.wordpress.com/2007/09/03/apple-schedule-for-this-week/
Daniel
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