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The Chief Social Media Officer: "Not here to manage a blog"

During the 2009 Summit of the European Association of Communication Directors in Brussels on 2-3 July, I spoke with Philippe Borremans who left IBM last month to become Chief Social Media Officer at Van Marcke Groep in Belgium. Philippe certainly is Europe's first CSMO - probably even the world's first.

I spoke with Philippe about why his company decided to create this position, what his role is and where his role sits in the organization. The result is an interesting 6-minute insight in this unique job that also might inspire your company to think about the use of social media at a more strategic level.

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