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Group members:
Shawn Day
Kati Loite
Lyndsey Matovich
Summary:
Online retail sales have shown tremendous growth as technologies advance and more people use the Internet. We discuss:
The changes during the past 10 years in online retailing.
The role of the online strategy within the overall retail industry.
How brick-and-mortar stores boost brand loyalty through online communities.
What lies ahead for consumers - and businesses - that utilize this sales channel.
Works cited
Deatsch, Katie. "Going Social: Online communities use innovation and creativity to boost brands and build sales." Internet Retailer. January 2009. www.internetretailer.com/printArticle.asp?id=28904. Access date: April 7, 2009.
Hanson, Ward and Kalyanam, Kirthi. Internet Marketing & Commerce. Canada: Thomson South-Western, 2007. pp. 428-464.
McAlenney, Morgan. "The Convergence of Retail and Digital." Promo Magazine. April 2, 2009. www.promomagazine.com/news/retail-digital-convergence-0402. Access date: April 7, 2009.
McCann, Sarah More. "Promo codes: What more online shoppers expect." The Christian Science Monitor. March 16, 2009. www.CSMonitor.com. www.csmonitor.com/2009/0316/p16s04-wmgn.html. Access date: April 7, 2009.
Nielsen Online, MegaView Retail. (2009). Top 10 Online Retail Categories. MC Marketing Charts. http://www.marketingcharts.com/direct/top-10-online-retail-categories-by-order-size-february-2009-8348/ . Access date: April 2, 2009.
Shapiro, Carolyn. "Complaint: Amazon.com should charge tax for sales in Va." The Virginian-Pilot. January 14, 2009. www.Pilotonline.com. www.hamptonroads.com/2009/01/complaint-amazoncom-should-charge-tax-sales-va. Access date: April 7, 2009.
"U.S. e-commerce comeback seen by 2010." Reuters. Feb. 2, 2009. www.Reuters.com. http://www.reuters.com/articlePrint?articleId=USTRE50S6AJ20090202. Access date: April 5, 2009.
1 Comments:
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ODU Internet Marketing MBA Class
said...
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I really liked the podcast. The podcast included good information with respect to the past and the future of Online Retailing and it also included good material on the topic itself. It was also good to hear all three of them discussing the topic. Overall it was a good podcast.
Hardik Sanghavi
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