Your audience may considerably increase if you submit your podcast to iTunes Music Store, the most popular public catalogue of podcasts.

To register your podcast in iTMS  refer to instruction on the page http://www.apple.com/itunes/store/podcaststechspecs.html (see chapter "Submitting Your Podcast to iTunes"). On the submission page you will be asked to enter your podcast URL or RSS feed. Your RSS channel address is http://<your_podcast_name>.mypodcast.com/rss.xml, your podcast URL is http://<your_podcast_name>.mypodcast.com.

If you have any questions concerning iTunes service and submission process refer to iTunes FAQ.

To ease the submission procedure we provided you with the special form. To access the form click on the link "PODCAST SETTINGS/iTunes".
Let’s make a walk through the fields you will find here:

1. Contains explicit material. If this field is incorrectly filled in, the podcaster will either be refused from adding his podcast to iTunes or his podcast will be eliminated later.
2. Copyright text. Make sure that you have entered the copyright sign correctly "&#xA9;"  (the sign “;” is often missed). If you want to use “&” symbol you should write “&amp;”.
3. Owner email. Do not leave this field blank otherwise RSS channel will not be validated on feedvalidator.org and your podcast will not be submitted to iTunes.
4. The artwork for your podcast. Here you may upload a picture for your podcast which can also attract potential subscribers. Try to make an original podcast image to be distinguished from other podcasts.
5. Podcast categories. Here you can specify the categories you want your podcast to be listed in. You may check up to 3 categories/subcategories, which will be included in your RSS feed. Each iTunes category contains the most popular 100 podcasts.
   If you podcast is popular enough it will be listed in one or even three categories. Leaving this field blank you will not get RSS channel validated as well.
6. Feed ID in Music Store. This field is filled in only after registration in iTMS. The Feed ID is found at the end of your podcast URL in iTMS http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id= FeedID. Note: it should contain only figures. When you get your Feed ID you should enter it in this field. This data I used for sending notification to iTunes Music Store after you create a new episode.

Now that your submission process has been completed you can publish your episodes on MyPodcast.com and they will also be available in iTMS.